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Craig Elve
UX UI Design Lead | London

I love solving design challenges, making the complex simple and intuitive. Creating seamless, user-friendly experiences. I’m also a bit of an AI geek!

Recent projects

My work spans websites, e-commerce, mobile apps, internal platforms and AI products. Blending user research, strategic thinking, and attention to detail to deliver intuitive, high-impact designs. From leading global retail sites to creating design systems, i craft solutions that meet user needs while driving business success.

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Lions | AI Tool

I led the product design for Lions AI, creating a unified workspace that bridges the Informa creative platforms. We moved from a simple chat...

Clarks Global | Ecommerce
Design System Interaction Design Motion Design UI UX Visual Design

I led the design for Clarks, enhancing user experiences by refining the fitting booking and checkout processes. We created 200+ components f...

SIRO Hotel | App
Design System Information Architecture Interaction Design Motion Design UI User flows User mapping UX Visual Design

I led the SIRO project, creating UX strategies and UI solutions for a fitness and recovery app. We focused on intuitive design, booking func...

United Nations, COP28 | App
Design System Interaction Design Motion Design UI UX Visual Design

The COP28 app increased attendee engagement, streamlines logistics, and centralises activities, with a clear UI and design system created to...

GE Vernova | Sustainability Website
Design System Interaction Design Lottie animation Motion Design UI UX

Leading the design for GEV’s sustainability site, running workshops to shape content architecture. Built an interactive, scalable experien...

Vodafone | E-Learning platform
Information Architecture UI User flows User mapping UX Visual Design

In redesigning a corporate learning platform, our goal was to create an intuitive, engaging experience that met diverse user needs, simplify...

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Brands

Lions Intelligence
Clarks
United Nations
General Electric
Citroën
Vodafone
Arsenal FC
Casual Dining Group
SIRO
Berkeley Homes
And many more…

Services

UX Research
Information Architecture
UX design
User mapping
User flows
Interface design
Visual design
Prototyping
Vibe coding
AI Products
Product design
Design systems
Interaction design
Motion design
QA testing
Branding
Web development